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Children as Consumers
by Adrian Furnham,Barrie Gunter
Published on 2002-01-04 by Routledge

The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines: * the kinds of things young people consume * how they use their money * how they respond to different types of advertising * whether they need to be protected through special legislation and regulation * market research techniques that work well with young people. Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing.

This Book was ranked at 25 by Google Books

Book ID of Children as Consumers is _PTxSBdPLzgC, Book which was written byAdrian Furnham,Barrie Gunterhave ETAG "0MKQLonJXk0"

Book which was published by Routledge since 2002-01-04 have ISBNs, ISBN 13 Code is 9780203130193 and ISBN 10 Code is 0203130197

Book which have 224 Pages

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